
DVR service is still growing in U.S. TV homes — even versus all newer digital TV platforms.
A new survey says 62% of U.S. TV homes subscribing to a pay TV service have a
digital video recorder — up from 41% from five years ago, this, according to Leichtman Research Group.
Overall, 76% of U.S. TV homes have either a DVR, use video on demand or have a
subscription to Netflix. Twenty-six percent have two services, and 11% have all three. Research comes from a November 2014 telephone survey of 1,233 adults age 18 and older among continental U.S. TV
homes.
Leichtman says whole-home DVR usage is growing. Now 55% of TV homes with a DVR now have DVR in more than one TV set, up from 28% five years ago.
Survey also notes 36% of pay-TV
subscribers have Netflix, this compared to 48% of non-pay TV subscribers. Now 36% of Netflix subscribers stream video daily, and 72% stream it weekly. This is up from 10% in daily usage, and 43% in
weekly usage from four years ago.
Video-on-demand continues to grow as well: 59% of all cable subscribers have used VOD — compared to 46% in 2009, and 10% in 2004.
"Watching TV" photo from Shutterstock.
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