Overall, 76% of U.S. TV homes have either a DVR, use video on demand or have a subscription to Netflix. Twenty-six percent have two services, and 11% have all three. Research comes from a November 2014 telephone survey of 1,233 adults age 18 and older among continental U.S. TV homes.
Leichtman says whole-home DVR usage is growing. Now 55% of TV homes with a DVR now have DVR in more than one TV set, up from 28% five years ago.
Survey also notes 36% of pay-TV subscribers have Netflix, this compared to 48% of non-pay TV subscribers. Now 36% of Netflix subscribers stream video daily, and 72% stream it weekly. This is up from 10% in daily usage, and 43% in weekly usage from four years ago.
Video-on-demand continues to grow as well: 59% of all cable subscribers have used VOD — compared to 46% in 2009, and 10% in 2004.
"Watching TV" photo from Shutterstock.
Who remembers when they watched commercials? Even in live sports you can watch something else during breaks without missing the almost-live feed.
Doug, while per- commercial viewing rates have declined due to the increase of ad clutter and the availability of "avoidance" options----many more channels to switch to, DVR editing, etc.----a lot of people still watch commercials as is evidenced, if nothing else, by their ability to recall ad content when questioned by researchers.