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Amnesty Targets 'Slacktivists' To Get Involved

Amnesty International is making a push to bring more “coherence” to the way it presents its brand after admitting it has previously had lots of different voices and lacked a consistent message. The charity wants to turn those sympathetic to its objectives – what it describes as slactivists and clicktivists – into active participants. The push began is being led by Jane Clancey, who was appointed last year as its first head of global brand.

Read the whole story at Marketing Week »

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