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Newcastle Brown Ale Tweaks Super Bowl Ads With Crowdfunding Effort

The Heineken USA-owned brand announced a new online campaign called "Band of Brands" that is aimed at producing the "first-ever crowdfunded Big Game ad" by teaming with other brands. "In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot," the brand said in a statement. They intend to buy local ad time within the game

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