• by May 4, 2004

SendTec Inc., the parent company of DirectNet Advertising (DNA), Creative South and iFactz, has hired SHANI REARDON as media director, and TIMOTHY DALY as director of marketing and strategy. Reardon will manage SendTec's media buying and planning department. Prior to her role at SendTec, Reardon spent eight years as director of marketing & customer service at Hoveround Corporation. Daly will be responsible for implementing innovative business development and marketing programs for SendTec's clients. Prior to joining SendTec, Daly was an independent marketing consultant. Additionally, STEVEN MORVAY has been named managing director at the company. Morvay will work with SendTec clients Real Networks and Tickle on the creation and implementation of marketing and business development programs. Morvay will also lead the company's business development initiative out of New York.