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comScore Launches Video Metric Platform

  • comScore, Tuesday, January 20, 2015 10:24 AM

comScore announced Tuesday the U.S. launch of Video Metrix Multi-Platform to provide desktop, smartphone, tablet and over-the-top (OTT) video audience measurement. It will let clients sell, plan and buy digital video at the video media property and show level using TV-comparable metrics for both video content and advertising.

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