MediaMath Taps Integral For Media Measurement

Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral Ad Science, a media measurement firm.

MediaMath clients will have access to Integral’s pre-bid targeting technology as well as its “true advertising quality” (TRAQ) scores, per a release. Integral’s TRAQ scores, which measure the overall quality of media available for purchase, are based on a mix of fraud, viewability, ad clutter, brand safety and professionalism ratings.

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