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Pinterest Adds Gender Filters To Appeal To Male Users And Advertisers

Pinterest has announced that it has improved its "guided search" to allow men and women to access gender-based pages, as the social platform looks to increase its appeal to men and its attractiveness to advertisers. The brand announced that its latest improvements would allow users to search using a gender filter. This means if a user looks for items such as a watch, they can now look at men or women’s options specifically. According to a Global Web Index social report, 80% of Pinterest users were female by May 2014.

Read the whole story at Marketing Week »

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