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EasyJet Targets Premium Rivals, Not 'Copycat' No-Frills Airlines

EasyJet’s head of marketing Ian Cairns says its marketing strategy for the year ahead will be focused on attracting customers away from premium airlines such as British Airways rather than becoming overly focused on "copycat rivals" such as Ryanair. Earlier this week, the budget airline revealed it had increased the number of passengers carried over the quarter ending 31 December by 4.1% to 14.9 million off the back of its successful “Business Sense” campaign, which talked up EasyJet’s business class proposition.

Read the whole story at Marketing Week »

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