EasyJet’s head of marketing Ian Cairns says its marketing strategy for the year ahead will be focused on attracting customers away from premium airlines such as British Airways
rather than becoming overly focused on "copycat rivals" such as Ryanair. Earlier this week, the budget airline revealed it had increased the number of passengers carried over the
quarter ending 31 December by 4.1% to 14.9 million off the back of its successful “Business Sense” campaign, which talked up EasyJet’s business class proposition.
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