Thinknear, the mobile advertising arm of wireless location services firm Telenav, on Wednesday announced it has partnered with Twitter’s MoPub to bring native ad formats to its location-based marketing platform.
"Our partnership with MoPub allows us to deliver a great product for marketers," stated Lucas Dickey, Thinknear's vice president of product. "We are able to leverage our location-based audience targeting capabilities and MoPub's native ad units to deliver a better experience for marketers and mobile users."