• by Larissa Faw , January 28, 2015

Innocean USA names Mehta Mehta as vice president/group digital creative director. He will report to Innocean USA's executive creative director Greg Braun. Mehta replaces Tom Pettus, who joined Deutsch LA as executive vice president/group creative director in August. Mehta joins Innocean from San Francisco-based creative shop West where he served as head creative lead. Prior to West, Mehta served as creative director at Razorfish where he created new platforms and digital products for Mercedes-Benz. He has also worked at Tribal DDB working with the global Reebok team and R/GA where he served as a core member of the creative strategy team for Nike and Nokia. "Mehta's mix of digital and traditional creative experience along with his expertise in digital technology platforms is undeniably a huge asset to our team," said Braun. "He brings a contagious energy and enthusiasm for the industry at large, and has a nimble way of infusing trends in entertainment and pop-culture into his creative output. We're extremely excited to have him on-board."