Bob Arnold, who once worked as a digital marketer at Procter and Gamble, and Kellogg, offers three resolutions for marketers wanting to jump into programmatic ad buys. He believes that in 2015
the focus should remain on measurement, relentless attention to inventory quality, and a priority on mobile and video. Here's how.
- Google, Thursday, January 29, 2015 3:41 PM
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