• by Amy Corr  @MediaPostOTL, January 30, 2015

Nissan United, an Omnicom unit, hired Antonio Navas as its first chief creative officer, a role previously overseen by Rob Schwartz as global creative president of TBWA Worldwide prior to his recent appointment to CEO of TBWA\Chiat\Day New York. Navas will oversee all global Nissan creative and content from both Omnicom and non-Omnicom agencies. He will be based out of the agency's New York headquarters. He joins Nissan United from Saatchi & Saatchi New Zealand, where he was executive creative director working on clients such as Toyota, Defence Force, ASB Bank, Lexus and Telecom. Prior to Saatchi, he did worked at Ogilvy, Goodby Silverstein, FCB, BBDO and Amster Yard. "After an expansive global search, and several conversations with Antonio, we knew we had found the right person to accelerate our global content and creative ambitions for Nissan," said Nissan United President, Jon Castle. "He has an exceptionally strong creative reputation and understands the role of setting the inspirational direction of the brand as well as governing the work from agencies around the world." Nissan United is comprised of executives from Nissan's global agencies of record, including TBWA, OMD, Interbrand, Designory, among others. NU oversees all activities for Omnicom and non-Omnicom agencies on behalf of Nissan.