PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access

PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers.

Agencies including MediaCom and Starcom MediaVest Group are using the new analytics hub.

A company representative acknowledged that PlaceIQ had an analytics dashboard before, but asserted the “consumer insights platform” marks the first time the company is giving agencies direct access to analytics, and that the overall interface of the platform has been revamped.

The analytics platform, dubbed “consumer insights platform,” is a post-campaign dashboard connecting TV viewership, purchase behavior, auto ownership and demographic data to PlaceIQ’s location-based ad platform.

According to a statement from Duncan McCall, co-founder and CEO of PlaceIQ, the purpose of the dashboard is to help “brands and agencies connect the physical and digital realms.”

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