Around the Net
The New Look Of Yahoo's Exchange
- AdExchanger, Wednesday, February 4, 2015 3:03 PM
Yahoo has put to bed the Right Media Exchange (RMX), and AdExchanger writes that the “Yahoo Ad Exchange (YAX) has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply.”
“Over time, RMX had become synonymous with less-than-stellar third-party inventory,” wrote AdExchanger. “But with the Right Media name buried and YAX rising from the ashes, there’s confidence that Yahoo’s exchange platform will be a quality play for advertisers.”
