Around the Net
How Non-Traditional Brands Can Capitalize On Valentine's Day Giving
- Merkle RKG, Friday, February 6, 2015 12:39 PM
Brands selling traditional Valentine's Day gifts from flower shops, candy stores, and jewelry stores are not the only items that can capitalize on the day. With 62% of consumers participating, Americans spent more than $17 billion on the holiday last year. Laura Scott believes there is an opportunity for advertisers to convince lovers everywhere to give more than flowers and candy this year. Here's how.
