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How Non-Traditional Brands Can Capitalize On Valentine's Day Giving

Brands selling traditional Valentine's Day gifts from flower shops, candy stores, and jewelry stores are not the only items that can capitalize on the day. With 62% of consumers participating, Americans spent more than $17 billion on the holiday last year. Laura Scott believes there is an opportunity for advertisers to convince lovers everywhere to give more than flowers and candy this year. Here's how.

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