• Marketing Week, Thursday, February 12, 2015 6:45 AM

As the volume of contactless payments grows dramatically, brands are reaping the benefits with shorter queues and higher customer satisfaction. Last week, the UK Cards Association announced that spending on contactless cards almost trebled in 2014. According to the body’s statistics, GBP2.32 bn was spent in 2014 through contactless payments, a rise of 255% year-on-year. Richard Koch, head of policy at the UK Cards Association, told Marketing Week that this is a "sure sign" that contactless has now firmly stepped into the mainstream.

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