• by Richard Whitman , Columnist, February 12, 2015

Publicis Brazil has launched Publicis Kids, a mini-agency located in KidZania, a Mexican theme park chain in Sao Paulo. Publicis Kids is a place where kids can go to create social and green marketing campaigns.

The endeavor aims to allow kids to experience what it might be like to work in the agency business and to -- as the release says -- "play as if they were advertising professionals."

Because we all know advertising isn't actually work. It's just an excuse to go somewhere for the day to collect a paycheck.