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Sainsbury's Outspends Rivals On Digital, But Still Loses Market Share

  • The Drum, Monday, February 16, 2015 8:11 AM

Sainsbury’s spent the most on TV and press advertising in January 2015, but the marketing push failed to stem dwindling market share as it lost a further 0.4 per cent year-on-year, according to Nielsen. In the four weeks ending 31 January, Sainsbury’s spent £4.6m on TV and press advertising, just ahead of Aldi's, which ploughed £4.5m into activty like 'Aldi Challenge'. However, the German discounter managed to grow its market share from five per cent to 5.8 per cent versus Sainsbury's fall from 16.7 to 16.3 per cent. 

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