Around the Net

Three Economic Principles To Transform Search Campaigns

Dan Shewan details three economic principles that he thinks will transform marketing campaigns. He believes that understanding the principles of economics and how people respond to them is crucial for marketers to stay competitive. Remember that people face tradeoffs, rational people think at the margin, and people respond to incentives. Shewan takes us through all three principles, providing examples.

Read the whole story at WordStream »

Next story loading loading..