Leo Burnett Group tapped Bob Raidt as global president of Arc, the brand activation agency within Leo Burnett. Raidt will oversee business strategy and operations in the U.S. and globally with a focus
on building the capability, connectivity and performance of the agency's Arc network. Throughout Raidt's nearly 20-years at Leo Burnett, he has worked on clients like McDonald's, P&G and
Coca-Cola, where he collaborated closely with Arc. Since 2013, he has served as worldwide account director for Leo Burnett's Samsung business. In 2014, Raidt led Leo Burnett to retain its global
agency of record status in Samsung's global agency pitch. Raidt will be based in Chicago. "Bob is not only one of our agency's most senior global account leaders, but also one of our most skilled,
proven champions for the creative product as a business driver," said Tom Bernardin, CEO, Leo Burnett Worldwide. "I anticipate great things as Bob applies his excellent skills as a true collaborator
and brand builder to Arc."