• The Drum, Thursday, February 19, 2015 8:05 AM

Less than a tenth (9%) of consumers are interested in using their smartphones to order food or beverages ahead of collection via brand's app or browser, according to a recent survey by PayPal and Ipsos. The survey, which asked consumers to name the most appealing uses for smartphones among things they had not tried, also found that only 10% of respondents would be interested to in "tap at the till" NFC technology. The figures will likely come as a blow to brands that have already begun trials in the space.

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