Deutsch LA hired Duncan Houldsworth as executive vice president, executive director of data strategy. He reports to Kyle Acquistapace, partner and director of media and data strategy at Deutsch LA.
Houldsworth will lead Deutsch LA's data strategy and analytics team, working across all clients on the agency's roster, including Sprint, VW, and Taco Bell. Before joining Deutsch, Houldsworth was a
market research and strategic insights consultant, working with Fortune 100 companies in financial services, media, and telecommunications. Prior to that, he spent three years at Time Warner Cable as
vice president, marketing insights, where he led the company's cross-functional analytics and competitive intelligence team. He has also served as the global head of analytics at Hall & Partners
USA, where he developed complex analytical solutions for Samsung Mobile, Microsoft Bing, and Xbox/Kinect. "Duncan is incredibly unique among analytics people," said Acquistapace. "His background spans
from hard-core modeling and business intelligence to more general market research. He has an amazingly broad view of the business -- yet he can also get under the hood of advanced analytics."