JOE GRIFFIN has been promoted to Vice President, Director of Search Media at iCrossing. An adopter of Search as an online marketing medium since the mid-1990s, Griffin is well-qualified to lead
the Media Strategy and Business Development team for iCrossing. Griffin started his own ecommerce site in 1997, but soon found he was more interested in promoting the site, specifically through Search
engine marketing. He changed the focus of his business, began providing consulting services, and eventually met and joined the team at iCrossing.
