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McDonald's Partners With Channel 4 In Premium McCaf,Campaign

McDonald’s is looking to challenge high street coffee retailers such as rival Costa through its largest investment in its coffee offering, McCafé, to date. The company is to launch “McCafé moments” -- a partnership with Channel 4 that it hopes will establish it as a destination for premium beverages. The ten-month collaboration will see 40 pieces of content aired that showcase a series of conversations between “real people” drinking McCafé beverages talking about what’s happening on their favourite Channel 4 programs.

Read the whole story at Marketing Week »

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