McDonald’s is looking to challenge high street coffee retailers such as rival Costa through its largest investment in its coffee offering, McCafé, to
date. The company is to launch “McCafé moments” -- a partnership with Channel 4 that it hopes will establish it as a destination for premium beverages. The
ten-month collaboration will see 40 pieces of content aired that showcase a series of conversations between “real people” drinking McCafé beverages talking about what’s
happening on their favourite Channel 4 programs.
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