At least one ad tech firm is ready to rely on drones to deliver mobile ads to nearby consumers. Testing the model around L.A., Singapore-based location marketing firm Adnear is using the flying
machines to determine mobile devices’ locations from Wi-Fi and cell transmission signals. A client -- say, a local coffee shop -- can then pay Adnear to deliver mobile ads to people in the area.
For the model to work, “A mobile user needs to have an app open that is transmitting via cellular or Wi-Fi,” Venture Beat reports. Yet, “The app does not need to be sending location
coordinates.”
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