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DMA Welcomes Cold-Calling Law Change

  • The Drum, Thursday, February 26, 2015 6:59 AM

The Digital Marketing Association (DMA) has welcomed UK government reform making it easier for the Information Commissioner’s Office (ICO) to hit cold calling firms with hefty fines to cut out nuisance calls. A change in the law will lower the burden of proof required to fine or charge cold callers, which have caused “substantial damage or substantial distress.”

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