Steve Easterbrook has taken over from Don Thompson as president and CEO of McDonald’s Corp. He has a lot of challenges, based on the 10-K annual report the corporation filed with the SEC this
week. The company is looking at dark clouds rolling in from every direction: sales, customers and global market share. At the link, a review of all of the problems and some of the company's solutions,
including a new national brand campaign and a focus on core menu items.
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