• The Drum, Wednesday, March 4, 2015 6:49 AM

The Advertising Standards Authority (ASA) has stamped out misleading pricing claims from Poundland on the discount retailer’s website. The ASA investigation was prompted by two complaints regarding misleading claims about the outlet's product pricing in its 'About Us’ section, on its website. The ruling concluded that statements claiming all items were £1, that prices hadn’t changed and that the store offered “a single price” of £1 was misleading to consumers. Poundland said  items breaching the £1 limit were "clearly marked."

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