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Diageo Seeks Ad Agency For Singleton Whisky Brand

  • Campaign, Friday, March 6, 2015 6:43 AM

Diageo is on the hunt for an ad agency to handle The Singleton Scotch whisky brand. Much of The Singleton’s recent marketing activity in the UK has focused on experiential events. Last year, the brand created The Singleton Night Market on London’s South Bank in an attempt to modernise the way people drink whisky. Diageo appointed the independent shop Love in 2014 to oversee the Western Europe direct and e-CRM business for its single-malt whiskies, including the Friends of the Classic Malts loyalty club.

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