Rand Fishkin explores concepts of deep learning and machine learning to share his ideas on how it could impact work in SEO. It words sound complex, but he explains it as "we're trying to
get machines to come up with outcomes on their own rather than us having to tell them all the inputs to consider and how to process those incomes and the outcome to spit out." Google uses this
technology to determine images in photos and when to use them in a retargeting ad, for example. Fishkin explains.