CP+B named Lori Senecal as Global CEO, a new position. Senecal will oversee CP+B's global growth and expansion, managing the coordination of the firm's eight international offices. She recently served
as CEO of the MDC Partners network, a position she will retain while with CP+B. Prior to that, she was the global head of kbs+ and before that was president of McCann-Erickson Worldwide's New York
office. Over the course of her career, Senecal has led numerous blue chip, worldwide accounts including Coca-Cola, Nestle and BMW. "Lori understands and loves this agency," said Chuck Porter, Chairman
of CP+B. "She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I'm not good at, she is. And along with Andrew Keller, Steve
Erich, Richard Pinder and our new creative leaders, I think we have a global A team."
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