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How To Prepare For Bing Ads Unified Device Targeting

Bing Ads will roll out an upgrade later this month to its advertising management tool. Lisa Raehsler tells us that for advertisers this means a streamlined way to target searchers, regardless of where they search. It also means all campaigns will target all devices by default, but it's still easy to adjust bids to increase impressions on one device or another. She explains the impact on advertisers, what to expect, and steps to take before Bing makes the migration. 

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