Now, the city is looking to increase its tourism and named Fuseideas as its new advertising and marketing partner. The account, previously handled by TKO Advertising in Austin, Texas, was awarded after a 10-agency review. The multi-year contract is expected to exceed $900,000 annually.
Fuseideas will lead the creation of new print, broadcast, digital and social media marketing for Tourism Santa Fe. The first creative is expected to debut in summer 2015.
“We are excited to get to know the community of Santa Fe, the businesses, hotels and other stakeholders. We look forward to collaborating with them to truly position Santa Fe as ‘The City Different,'" says Dennis Franczak, Chief Executive Officer, Fuseideas.
Headquartered in Boston, Fuseideas is an integrated, full-service advertising agency that integrates digital technology and analytics into its creative campaigns.
The agency was praised for its “wide range of capabilities, level of service, travel and tourism expertise with a history of marketing success,” by Randy Randall, Executive Director of Tourism Santa Fe.