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Snapchat Discover Service Commanding $100 CPMs

  • Re/code, Friday, March 13, 2015 11:49 AM
Within its new Discover platform, Snapchat is charging advertisers around $100 for every thousand views, Re/Code reports, citing sources. “That’s something like twice what a premium video publisher can get, and many times what a mere Web publisher can command,” its notes. Partner publishers and Snapchat are splitting the revenue differently “depending on who sells the ad,” sources say. “If a publisher sells the ad space, they get 70 percent of the revenue; if Snapchat sells the ad, the revenue is split evenly.”

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