• by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2015

Social media, online tools and content, and access to technology put marketers on an even playing field with journalists to capture the attention of readers, but it hasn't changed the need for an expert voice, trust, and good story tell, Meredith Kopit Levien, EVP of Advertising, NY Times, told OMMA SXSW attendees Friday. 

The New York Times generated about 180 million in digital advertising in 2014, and nearly that much in subscriptions. Consumers don't seem to mind paying for expert content, per the numbers. Levien explained to the OMMA SXSW audience Friday that the company runs a profitable business. When Bob Garfield asked if the paper has been able to make up for the lost classified revenue lost since 2001. "We still run a billion-plus print business," she said. Look for a men's style section in the newspaper in April. "We're not trying to save the newspaper business, but rather preserve high-quality journalism," she said.