• by Amy Corr  @MediaPostOTL, March 19, 2015

Droga5 New York hired Rob Trostle as executive design director, a new role at the agency. Reporting to Chief Creative Officer Ted Royer, Trostle will oversee and grow the design department and its capabilities. Trostle has more than 15 years of rich design and leadership experience and worked for agencies such as Mother and Anomaly. Throughout his career, Trostle worked for clients like Cole Haan, Target, Johnson & Johnson and Mitchum. Most recently, he founded a personal venture, Golden Arm, to explore the relationship between business and design while cultivating powerful stories for forward-thinking brands. In addition, Trostle has been teaching advertising concepts and campaigns at Parsons The New School for Design for the past four years. "Given Droga5's breadth of work and innovative approach, I am greatly looking forward to leading the design department in continuing to deliver integrated, strategic and compelling creative work across all disciplines," said Trostle. "My hope is to help brands find business solutions and discover new opportunities through design and, ultimately, the campaigns we create."