• by Steve McClellan , Staff Writer @mp_mcclellan, March 22, 2015

If it’s Tuesday in Austin it must be “Media Day” at the 4As Transformation Conference.

Leading off the day will be a big Texas welcome to Media Day by 4As President Nancy Hill, followed by an opening address by John Montgomery, COO GroupM Interaction USA and Chairman of 4As Media Leadership Council.

At last year’s conference, Montgomery outlined the Council’s priorities which included Cross-media measurement, addressable communication and mobile readiness. A progress update is anticipated when Montgomery takes the stage Tuesday morning.

The Tuesday morning keynote address will be delivered by AOL CEO Tim Armstrong who likely will touch on some media hot buttons like programmatic. Last month AOL reported that its programmatic revenue grew 250% in 2014, accounting for 39% of the company’s non-search and other revenue during the final quarter of the year.

After Armstrong presents, there will be a Q&A with him led by 4As Chairman and Horizon Media CEO Bill Koenigsberg.

Also on Tuesday, MediaLink's Wenda Harris Millard will moderate a discussion on the big media issues of the moment with Daryl Simm, CEO Omnicom Media Group and Dominic Proctor, President, GroupM Global.

Details on other Tuesday sessions can be found here.