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Uber Hiring For PR Spin Offensive

Uber, the minicab app, is to embark on a public relations hiring spree in Europe as part of efforts to restore its battered reputation. It is understood the San Francisco-based company aims to hire spinners across the continent, to be controlled from an expanding European hub in Amsterdam. They will plead Uber’s case in the media in the growing number of regulatory disputes in which it is embroiled with local and regional governments. They will also seek to stop the company from speeding from one public relations jam to another, as it has in recent months.

Read the whole story at The Telegraph »

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