• by Joe Mandese  @mp_joemandese, March 23, 2015

Lenovo Global Digital Marketing Manager Gary Milner opened the Programmatic Insider Summit in Scottsdale, AX, with a pretty compelling proposition for brand marketers: Survival.

Milner kicked things off by sharing an anecdote of a conversation he had with a big insurance marketer -- a brand manager who should know something about using data and technology to manage risk.

“I asked them how they measure their media,” Milner shared, adding, “‘Well, we spend a lot of money, but we don’t really bother,’” Milner related, concluding, “Those people are dinosaurs.”