Lenovo Global
Digital Marketing Manager Gary Milner opened the Programmatic Insider Summit in Scottsdale, AX, with a pretty compelling proposition for brand marketers: Survival.
Milner kicked
things off by sharing an anecdote of a conversation he had with a big insurance marketer -- a brand manager who should know something about using data and technology to manage risk.
“I
asked them how they measure their media,” Milner shared, adding, “‘Well, we spend a lot of money, but we don’t really bother,’” Milner related, concluding,
“Those people are dinosaurs.”
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