Ozone Media Rebrands As Adadyn, Relaunches Programmatic Platform

Ozone Media, an ad tech company headquartered in India, on Tuesday announced it has rebranded as Adadyn, the name of the programmatic ad-buying platform it launched last year. The company has also announced upgrades to the platform.

The revamped platform will offer the same features -- including media-buying, ad fraud and malware protection -- from one interface. “Previously, they offered each of these services independent of one another,” a company representative said.

Additionally, the Adadyn platform will be offered on a self-serve basis. The rep explained that the platform had previously only been offered as a managed service.

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