Ozone Media, an ad tech company headquartered in India, on Tuesday announced it has rebranded as Adadyn, the name of the programmatic ad-buying platform it launched last year. The company has also announced upgrades to the platform.
The revamped platform will offer the same features -- including media-buying, ad fraud and malware protection -- from one interface. “Previously, they offered each of these services independent of one another,” a company representative said.
Additionally, the Adadyn platform will be offered on a self-serve basis. The rep explained that the platform had previously only been offered as a managed service.