• Campaign, Wednesday, March 25, 2015 6:53 AM

120-day plus payment terms, rebates to fund CSR projects, e-auctions to reduce rate cards... Does any of this build a relationship of trust, mutual respect and deliver better results? Add inviting 63 agencies to pitch, charging fees to administer invoices, internal debtor day competitions, and the list goes on…  We have surely reached a point where these sorts of business practices have to be called into question. The MMA has decided we have reached a limit of tolerance with corporations making the above demands.

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