The success of video is no secret, but content marketers say it’s an even better deal than you might imagine. Not only is “video killing it,” but it’s cost is dropping, too, Brittany Richter, Associate Director of Social Media at iProspect, told attendees of MediaPost’s Content Marketing Insider Summit, on Thursday. Yet, marketers are still having trouble getting budgets set aside for good content. Ellen Sirull, Senior Marketing Manager of Content at Experian Consumer Services, this is the first year her department was actually given a budget. “I got really good at spending other peoples’ money,” she joked, referring to her reliance on budget’s of other departments at Experian. To do so, she had to convince the search team -- among others -- that producing good content was in their own best interests.