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Is Guinness Golden Ale A Brand Extension Too Far For Diageo?

While brand owner Diageo is hoping to tap into the popularity of craft beers with the launch of “Guinness Golden Ale,” could the move be stretching the brand too far?  The launch last week is likely to be one of many innovations the brand will introduce as it looks to “broadly explore” the beer category. It is part of a move to create a “Guinness beer for every consumer in every outlet” and comes after the brand launched two craft-style beers in the UK and Ireland last September, Dublin Porter and Guinness West Indies Porter.

Read the whole story at Marketing Week »

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