• by Tyler Loechner  @mp_tyler, April 6, 2015

MediaDesk, a demand-side platform (DSP) for Latin American marketers, on Monday announced it has integrated with three LatAm data management platforms (DMPs), including TailTarget, DataXpand and Retargetly.

MediaDesk, a subsidiary of US Media Consulting, also has an existing partnership with DMP Navegg. Now connected to four DMPs in the LatAm market, MediaDesk claims to have data on over 42 million Latin America Internet users.

“Data is what powers programmatic,” stated Emerson Calegaretti, chief product officer at US Media Consulting, adding that the influx of data should help brands and agencies better reach their target audiences.