Scripps Taps SpotXchange To Sell Digital Video Via Programmatic

The E.W. Scripps Company, an independent TV broadcaster, on Tuesday announced it has tapped SpotXchange to sell its digital video ad inventory across desktop and mobile devices programmatically. SpotXchange is a video supply-side platform (SSP).

“We’ve been focused on significantly growing video content across our sites,” stated Jason Tate, programmatic manager of digital revenue at Scripps. “With that comes the need to increase our capabilities to effectively monetize video.”

Greg Morey, Scripps VP of revenue at Newsy, the company’s video news source, asserted in a prepared statement that Scripps will not use SpotXchange as a “backfill source."

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