Norwegian Cruise Line has begun a review of both its creative advertising and media planning and buying assignments, the company confirmed Wednesday. The Martin Agency, which has handled both creative and media duties since 2011 has opted not to participate in the review. The client spent about $33 million on ads last year according to Kantar.
Norwegian issued a statement: “Norwegian Cruise Line is moving into review for both creative and media agency business. We have enjoyed four successful years of working with The Martin Agency to grow the Norwegian brand and consumer awareness. While The Martin Agency has chosen not to participate in the review process, Norwegian thanks the company for their many contributions and looks ahead to beginning the search for a new agency partner.”