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Retailers Must Adapt For When Wearables Become Mainstream, YouGov Says

  • The Drum, Friday, April 10, 2015 6:48 AM

As wearable technology becomes mainstream, brick-and-mortar retailers solve basic issues such as where items are placed in-store if they are to compete with online-only players, according to YouGov. Russell Feldman, director at YouGov, described wearables as "an odd beast" in that they are both high-tech versions of existing wares but also an emerging distinct category.

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