And so every advertising type over in Sweden is jonesing. For what, you ask? For Stockholm Art Week, of course. It's a week-long event at which art of all kinds is celebrated.
Helping to promote the week is M&C Saatchi Stockholm which has launched "Stockholm Is Your Canvas." It's a campaign that urges people to download an app and use it to submit artwork of their
choosing and have it projected on an "augmented reality wall" at The Theil Gallery.
In addition, the agency has placed Stockholm Art Week stickers around the city, which are used to
activate the app and display various pieces of Art Week art on one's phone. It's a creative person's dream, really. Don't you wish you were in Stockholm this week?