• by Steve McClellan  @mp_mcclellan, April 19, 2015

Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of the first mainstay clocks in NYC outside of Tiffany & Co.’s store.  According to lore, New Yorkers began setting their watches to the clock, which then set the pace of their busy lifestyles and the “New York Minute” was established.  The spot, which can be seen here, promotes Charles Tiffany’s involvement in the New York Minute, with the new CT60 watch.